Here's how much money Apple TV+ earns from its biggest series.

The service department of Apple continues to grow, but the company does not disclose individual services such as TV+ to show how each one finances itself. To fill this gap, new reporting shows how much revenue the largest hits from Apple TV+ are estimated to generate for the company's profit.
The most successful Apple TV+ series in terms of revenue include "The Morning Show," "Severance," and others.

Parrot Analytics is a leading company in the field of TV streaming data. In an era where the performance of streaming services is largely kept secret, customers like Disney, Max, Amazon, and Google entrust Parrot to gain important insights into how their own streamers and competitors are performing.
New Parrot data were shared today through a deadline report that focuses on Apple TV+.
The passage emphasizes how much revenue the most successful Apple TV+ films generate for the company.
Parrot bases its data on its 'content valuation method,' which uses a formula to correlate audience demand with subscribers and thus with income.
Here are the discoveries:
- At the one-minute mark of Severance, Apple earned more than $200 million.
- The slow horses, within a similar time frame, achieve $184.8 million.
- The Morning Show brought in $299.4 million, but over a "long period."
Who knows? Maybe the upcoming season 4 could bring Ted Lasso's luck almost to a billion.
Today's deadline report is very selective about what Parrot shares, including comparisons of four different TV+ shows over different periods of performance. Therefore, only so many conclusions can be drawn from what is shared.
This does not apply to an explanation of the financial impacts Apple sees from its largest TV+ hits. Although Apple regularly works in billions and not just millions, these numbers are still significant amounts. Severance's success particularly demonstrates Apple's unique opportunity with the second season to enjoy their next Ted Lasso-type moment.
What do you think about Parrot's report on Apple TV+'s revenue? Share your opinion in the comments section.
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