Decline

Ichinoleser in China fielen vier Monate aufeinanderfolgender Weise.

**Zusammenfassung:** Apple's iPhone sales in China declined again, showing a strong drop at all non-Chinese brands. This decline is attributed to Apple offering current iPhone models at reduced prices and the growing pressure for Chinese consumers to buy domestic brands due to government policies and Huawei's resurgence as a premium competitor. The trade war with the USA and Huawei's export blacklist have intensified 'Apple boycott' movements in China. While Apple prefers third-party discounts, it has officially offered discounts since 2022. Smartphone sales outside Europe continue to decline, with deliveries of foreign-branded smartphones falling by 47.4% year-on-year in November compared to the previous year. [Mehr...]