Here's how much money Apple TV+ has earned from its most popular series.

The division of Apple's services continues to grow, but the company does not individually split services like TV+ to show how they are financially functioning. To fill this gap, a new report shows how much revenue the biggest hits of Apple TV+ are estimated to generate for the company.
The best Apple TV+ series that are increasing earnings include The Morning Show, Severance, and others.

Parrot Analytics is a leader in the field of streaming TV data. In an era where the performance of streaming services is mostly kept secret, customers like Disney, Max, Amazon, and Google contract Parrot to get key information on how their streamers are functioning and the competition.
Today, new information about Parrot was shared through a Deadline report that focuses on Apple TV+.
In particular, the article highlights how much revenue the largest hits of Apple TV+ have generated for the company.
The Parrot data is based on its 'Content Valuation' method, which uses a formula to correlate audience demand with subscribers and thus revenue.
Here's what the results reveal:
- The first season of Severance has generated more than $200 million for Apple.
- The Slow Burn has generated $184.8 million in the same period of time.
- The Morning Show has earned 299.4 million dollars, but on a "much longer period".
Who knows? Maybe the next season 4 could bring that number for Ted Lasso closer to a billion.
The Deadline report today is very selective about what Parrot would share, including comparisons of four different TV+ programs over various performance periods. So there are only so many conclusions that can be drawn from the information that is shared.
So it's still interesting to see a look at the possible financial impact Apple is registering from its biggest TV+ hits. Even though Apple operates regularly in billions rather than millions, these numbers are still significant. The success of Severance specifically highlights the only opportunity Apple has with the second season for enjoying its next moment like Ted Lasso.
What do you think about Parrot's revenue recognition for Apple TV+? Share it in the comments.
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