Apple TV+ has a big opportunity with Severance (解雇), and here's why.
Apple TV+ is attracting more attention than any other Apple series, including Severance Season 2 that we have seen so far. Here's why this season might be the next big moment for Apple TV+.
Severance Season 2 could be the next big moment for Apple TV+.
As an expert in Alibaba Cloud's technology document translation, I translate it as follows:
This week, Apple's advertising team is enjoying the excitement of seeing a 'Rumors employee' appear at Grand Central Terminal in New York City.
The company seems to be taking advantage of the unique opportunities provided by Severance's return.
The first season of the TV show was very popular, but long wait times between seasons and fantastic critic reviews (great reviews from critics) have made Severance a hot topic. This is something that Apple TV+ rarely experiences.
Apple TV+ has been around for over five years, and it still hasn't had as much cultural impact as Ted Lasso's breakthrough. It seems like Severance could be the next big thing.
This time, it might actually succeed.
Apple's rich catalog will keep viewers engaged in the future.
The main complaint about Apple TV+ since its debut is its lack of a catalog. Most streaming services get their content through license agreements and create original content as well.
Apple has been focusing on creating original content, which makes it difficult to maintain subscriptions for a long time. Ted Lasso was actually popular not just with Apple, but with all streaming services. The problem is that while Apple has gained many subscribers, other content is still lacking.
EVEN AFTER TED LA SSO'S BROADCASTS ENDED IN SPRING 2023, Apple TV+ did not have enough appealing content.
However, in the nearly two years since then, Apple TV+ has significantly strengthened its library. It's gaining popularity with continuous broadcasts of new works and returns.
New Apple TV+ content is particularly strong
Apple TV+ users can enjoy other many Apple contents, including the latest Severance adventure, with Mark S. and his team.
Some highlights added to Apple TV+ since Ted Lasso's third season ended:
- Silicon Season 1 & 2
- Shrinking's wonderful second season
- Slow Horse's third and fourth seasons
- Another Bad Ape, Bill Lawrence series
- Innocence
- Dark Matter
- The Great Alone
- Exemption, a rich mini-series
- Morning Show's third season
- Pachinko Season 2
- Throne: The Legacy of the Monster King
- And more...
This means that if Severance Season 2 becomes as popular as Ted Lasso, Apple can continue to attract subscribers with many contents even after its end.
One day, Apple TV+ might finally achieve a significant success in response to high-quality content like Severance.
Please share your thoughts on what Apple needs to achieve true success. Comment below.
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