ホーム / The iPhone 16 model has seen a significant increase in sales, but the popular options have declined.

The iPhone 16 model has seen a significant increase in sales, but the popular options have declined.

2025/01/23 0:23:10

Apple's Q2 financial report will include iPhone 16 sales update. A new CIRP report shows mixed trends in iPhone 16 model sales: the basic model gained popularity with a 21% share, while the Pro Max saw a decline to 23%. The Air model and updated SE are potential future developments.

The iPhone 16 model has seen a significant increase in sales, but the popular options have declined.

Apple is set to report its second-quarter financial results this week and provide an official update on the sales situation of the iPhone 16 during the holiday season. However, for now, a new report offers content that can be expected regarding the sales ratios of different iPhone 16 models.

The CIRP Report on iPhone 16 Models Shows Both Increases and Decreases

CIRP released a new report today that summarizes the sales situation of iPhones by quarter in detail.

The report does not include actual sales figures. Instead, it focuses on the ratios of different models within Apple's lineup after the release of the iPhone 16.

The basic iPhone 16 is the most popular model, but an interesting story relates to the growth or decline trends of two devices.

"For example, the model with the highest increase in quarter-on-quarter growth was the basic iPhone 16."

The basic iPhone 16 is ranked second in sales and recorded a 21% share. This represents a significant increase compared to Q4 of 2023 when the iPhone 15 had a 15% share, returning it to previous levels of basic iPhones.

"In reality, the model that performed the best among the issues faced was: "

The highest-end iPhone 16 Pro Max is the most popular, accounting for 23% of sales. This is a smaller share compared to the same quarter last year's 15 Pro Max, which had a 26% share. The 15 Pro Max accounted for 26% of sales in Q4 of 2023.

For more detailed explanations of CIRP's graphs, please refer to the following figure:

Summary of iPhone 16 Sales Composition

Apple has produced a particularly good basic iPhone 16 this year, so its model's growth is expected. According to the chart, this growth could be due to shoppers not choosing the basic iPhone 15. This may have been because the 15 had decreased compared to the performance of the 14 in 2023.

Although sales of the Pro Max have significantly decreased, it did not lose its top position. However, CIRP notes that in the past five December quarters, the combined sales of the Pro Max and Pro were the lowest proportion of iPhone sales as a whole.

The release of a new model from the iPhone 17 series, the Air, and continued strong updates to the iPhone SE could be interesting developments in the future.

What do you think about this analysis of iPhone 16 sales? Please share your thoughts in the comments section.