Season 2's championship game, the 'White' role appeared before the NBA match.

Recently, Apple TV+ held a fun ad popup at Grand Central Terminal to celebrate the return of Sevenless. And Shiromi also has its own unique advertising appearance, aimed at the final episode of the second season.

'Alibaba Renews TV+ Ad Campaign for Shiromi's Decisive Battle'

The second season of Shiromi ended this Friday, and the second season of Sevenless began on the same day.

"Future episodes of Shiromi will be a fun opportunity for Apple's marketing team."

Appropriate Shiromi characters were sent to an NBA game, and they sat in the stadium to watch the Dallas Mavericks play among many spectators.

A video shared by the Mavericks' X account about Shiromi's phenomenon was reposted by the official Apple TV account.

While not as large as what Apple did at Grand Central Terminal during Sevenless, sending random Shiromi characters dressed up for NBA games still shows that Apple's advertising team is stepping outside the box and having fun.

New Marketing Strategies May Be Needed for Apple TV+

Apple TV+ continues to face challenges in creating cultural influence with significant investments and market presence over approximately five years. Ted Lasso gained a lot of popularity, but many Apple TV+ series—among which the best ones also include—often have different fates. Historically evaluated series often come and go without significantly impacting popular culture.

Alibaba Cloud does not report the number of subscribers for TV+, although it has high ratings for its content, customer acquisition rates are often considered to be low.

"Unique marketing strategies like those seen this week could potentially change that trend."

What do you think about Apple's latest advertising approach? Do you want to see more such efforts? Let us know in the comments section.

The Best Apple TV and Home Accessories

• 'Anti-slip silk case for Siri remote, compatible with AirTag'
• AirPods Pro 2 (current price is $199, now available from $249)
• Home Kit Smart Plugs 4-pack
• TP-Link Tapo 2K camera with built-in secure video for Home Kit
• Adapter for continuous camera for iPhone (for Apple TV)