홈 / Sales of the iPhone 16 model have increased significantly, but popular choices have declined.

Sales of the iPhone 16 model have increased significantly, but popular choices have declined.

2025. 1. 23. 오전 12:23:10

Apple will report quarterly earnings next week, providing insights into iPhone 16 sales during the Christmas season. CIRP's latest report shows that iPhone 16 models are experiencing mixed performance, with the basic model seeing significant growth and the Pro Max struggling to maintain its popularity. The launch of new models in the upcoming iPhone 17 series and updates to existing ones could impact future sales trends.

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Sales of the iPhone 16 model have increased significantly, but popular choices have declined.

Apple is reporting quarterly earnings next week, which will provide an official view of iPhone 16 sales during the Christmas season. However, no new reports have been released yet, providing various expectations about the sales composition of different iPhone 16 models.

CIRP's report shows that iPhone 16 models are increasing and decreasing.

CIRP published a new report today, which analyzes the details of iPhone sales during the holiday quarter.

The report does not include actual sales figures but instead focuses on the mix of various models after the launch of iPhone 16 in Apple's lineup.

Generally, the most popular model was the iPhone 16 Pro Max, but an interesting story lies in the growth or decline trends of these two devices.

For example, the model with the highest growth rate was the basic iPhone 16:

The basic iPhone 16 is the second most popular model in terms of sales, accounting for 21% of total sales. This is a significant increase compared to the 15% of iPhone 15 sold in December 2023 and has returned to the level of previous basic models.

Interestingly, the failed model was the most successful one:

The highest-end iPhone 16 Pro Max was the most popular, accounting for 23% of sales. This distribution rate is smaller than the 26% of the 15 Pro Max from last year.

The overall analysis can be confirmed in CIRP's charts.

iPhone 16 Sales Ratio: Summary

Apple has made the basic iPhone 16 particularly well this year, so its growth is expected. Looking at the chart, it can be seen that the basic iPhone 15 saw a decline in performance compared to the 14th generation in 2023, which suggests that customers might have chosen other models instead of the basic iPhone 15.

The decrease in Pro Max was not significant but it did not lose its top position. However, CIRP mentioned that over the past five years, the Pro Max and Pro combined sales represented the smallest proportion of the total iPhone sales.

With the launch of the new 17 Air model in the upcoming iPhone 17 series and a strong update to the iPhone SE, it will be interesting to observe these developments.

What are your thoughts on this iPhone 16 sales analysis? Leave your opinion in the comments.